Pollshare shares what people are drinking on St. Patrick’s Day

Infographic identifies most popular alcohol drinks for Irish holiday

As retailers, bars and restaurants see their fair share of green-clad consumers on March 17, they might be taking an informal tally of the most popular alcohol beverages purchased that day.

However, Pollshare, a division of Boston-based ChoiceStream, tabulated votes from consumers about what actually are the most popular alcohol drinks for St. Patrick’s Day.

Guinness, a brand of Diageo USA, Norwalk, Conn., obtained 30 percent of votes for consumption this green holiday. Among those of legal drinking age who will consume Guinness, 41 percent will be in the 45-54 age bracket.

Another popular choice on St. Patrick’s Day is Diageo’s Baileys Irish Cream. With 34 percent of those polled reporting they will consume the Irish whiskey and cream-based liqueur, 62 percent will be female and Illinois will be the highest consumption state.

To see what other alcohol drinks will be popular this Irish holiday, click here to see the infographic.

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.