In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.

As retailers, bars and restaurants see their fair share of green-clad consumers on March 17, they might be taking an informal tally of the most popular alcohol beverages purchased that day.

Guinness & Co., a part of Diageo plc, introduced the first offering in the new Guinness Signature Series: Guinness The 1759.

Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759.

London-based Diageo plc’s Irish beer brand Guinness announced plans to launch a Blonde American Lager this fall.

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.

A look at some of the fall and winter seasonal beverages ahead.

This month, Diageo North America will launch a limited-edition holiday beer under the Guinness brand name.