Channel Strategies

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Ease, transparency and personalization are consumer priorities impacting omnichannel shopping, and eCommerce is delivering on all three. 

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience. 

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.

Convenience stores remain a staple within the consumer shopping experience, becoming a go-to destination for food and beverage.

Amid broader declines in the wine and beverage alcohol sectors, the direct-to-consumer (DTC) wine shipping channel is set to face another difficult year, based on data from Sovos ShipCompliant and WineBusiness Analytics.

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note. 

TalkShopLive, the leading livestream social commerce platform with unlimited content distribution, announced a new platform capability to enable consumers to purchase beer, wine, and spirits from their favorite brands, celebrities, and creators who host livestreams on TalkShopLive. 

Club stores have performed well with a variety of factors contributing to that performance. 

The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized beverage offerings.