Channel Strategies

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Despite inflation and sociopolitical factors, experts highlight how the foodservice channel is leaning into value, quality, and new offerings to meet consumers where they’re at.

The Coca-Cola Co. welcomed attendees from the National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, to highlight its latest release dispenser formats and technology.

Beverage brands are utilizing DTC shipping to build lasting connections with consumers. 

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.

As consumers seek economical health solutions and value-aligned brands amid the rising cost of living, experts note that for drug and dollar store chains, convenience and affordability remain key drivers for growth.

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which model fits the unique needs for beverage-makers.

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.

Ease, transparency and personalization are consumer priorities impacting omnichannel shopping, and eCommerce is delivering on all three. 

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience.