Channel Strategies

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Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.

The drug and dollar stores channel finds footing despite inflation as consumers opt for convenience and private-label beverage options. 

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.

eCommerce further integrates itself with the alcohol industry, leading beverage brands to take a greater look at the channel.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.