Channel Strategies

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Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.

eCommerce further integrates itself with the alcohol industry, leading beverage brands to take a greater look at the channel.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.