Channel Strategies
Channel Strategies RSS Feed RSS

IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth
August 5, 2022

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.


Read More
Big-box and club stores
Channel Strategies

Club stores conquer through curation

Members expect deals on desirable bulk items, fuel and more
Chloe Alverson
Chloe Alverson
August 3, 2022

Big-box and club stores have been popular since the mid-1970s. They differ from traditional department and chain stores due to their large size, buy-in-bulk products and membership requirements.


Read More
direct-to-consumer (DTC)

The future of DTC brands

Direct-to-consumer brands gain traction by catering to individuals
Stephanie Cernivec
May 24, 2022
With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.
Read More
CocaColaFreestyle8100_900.jpg

Coca-Cola Freestyle 8100 brings beverage variety, quality and speed to drive-thrus

Company debuts new dispenser model at 2022 National Restaurant Association Show
May 17, 2022

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Freestyle 8100, a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology streamlines drink pouring for foodservice crews, helping reduce drive-thru wait times for diners while providing the beverage quality and variety they crave, according to the company. 


Read More

Consumer demand for premium spirits soars in the US on-premise

April 21, 2022

Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.


Read More
B2B ecommerce
Channel Strategies

On-premise looks to move beyond recovery and into growth

Operators embrace digital solutions, to-go packages beyond pandemic
jessica Jacobsen
Jessica Jacobsen
March 24, 2022
One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!