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Home » Topics » Channel Strategies

Channel Strategies
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eCommerce Shipt alcohol
Channel Strategies

eCommerce channel continues to thrive

Variety of options, prices keep consumers interested post-pandemic
Chloe Alverson
Chloe Alverson
December 6, 2022

With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel. 


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Channel Strategies Lino Lakes MN
Channel Strategies

Mass merchandisers struggle amidst inflation

Competitive prices have caused the channel to fall flat
Chloe Alverson
Chloe Alverson
October 31, 2022

Despite inflation, consumers are not frequenting mass or supercenter merchandisers, experts notes.


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Natural retailer Whole Foods Market
Channel Strategies

Natural retailers show resilience against inflation concerns

Functional, diet-specific products resonate with specialty shoppers
jessica Jacobsen
Jessica Jacobsen
September 20, 2022

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.


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SouthernGlazers_Logo_900.jpg

Southern Glazer’s Wine & Spirits 2022 Liquid Insights Tour identifies top trends

Data explores latest trends in cocktails, wine and presentation/execution
September 12, 2022

Southern Glazer’s Wine & Spirits, Dallas and Miami, unveiled the results of its 2022 Liquid Insights Tour, a coast-to-coast educational initiative designed to explore and identify the latest trends in cocktails and wine. Over the course of 111 days, Brian Masilionis, director of on-premise commercial strategy and national accounts for Southern Glazer’s, led a team of its mixologists to sample more than 400 drinks in 83 restaurants, bars and hotels, compiling their insights to discover emerging cocktail and wine trends across the United States.


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7-Eleven

Despite the pandemic, convenience stores continue to thrive

Operators look for new ways to make convenience stores live up to the name
Chloe Alverson
Chloe Alverson
August 30, 2022

As the grab-and-go style of convenience stores has changed a bit during the past couple years, experts note that convenience stores still continue to perform well despite ever-changing needs of consumers.


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Drizly_SipWithPurpose_900.jpg

Drizly announces Sip with Purpose initiative

Initiative includes $4M to support brands owned by members of historically underrepresented groups
August 17, 2022

Drizly, an Uber Company and a leading beverage alcohol eCommerce shop, announced its Sip with Purpose initiative, a new program dedicated to supporting and driving growth of brands owned by members of historically underrepresented groups in the beverage alcohol industry. This initiative includes a $4 million media commitment to raise awareness and support these brands, as well as the launch of Drizly’s Brand Accelerator Program.


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IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth
August 5, 2022

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.


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Big-box and club stores
Channel Strategies

Club stores conquer through curation

Members expect deals on desirable bulk items, fuel and more
Chloe Alverson
Chloe Alverson
August 3, 2022

Big-box and club stores have been popular since the mid-1970s. They differ from traditional department and chain stores due to their large size, buy-in-bulk products and membership requirements.


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CocaCola Freestyle
Channel Strategies

Foodservice industry regains footing after multiple years of decline

New, innovative offerings play key role in beverage’s performance within the channel
Taylor Karg - Beverage Industry
Taylor Karg
June 21, 2022

Following multiple years of downturn, the foodservice industry has demonstrated perseverance and is making a comeback.


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direct-to-consumer (DTC)

The future of DTC brands

Direct-to-consumer brands gain traction by catering to individuals
Stephanie Cernivec
May 24, 2022
With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.
Read More
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