Drizly, Boisson team up to add non-alcohol retailer to platform

Agreement adds Boisson’s catalog of 125 non-alcohol brands

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says.

Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience. Boisson’s catalog of more than 125 NA brands are available for Drizly’s on-demand delivery in the New York City, Los Angeles and San Francisco markets. In addition, through Drizly’s shipping services in 28 states, consumers can access Boisson’s selection of NA products for delivery in two to five days.

“We are thrilled to team up with Drizly and provide consumers with a convenient option to enjoy their favorite zero-proof beverages at home,” said Boisson Co-Founder and CEO Nick Bodkins in a statement. “The demand for elevated non-alcoholic options is continuing to grow rapidly and we are looking forward to making it as seamless as possible for customers to access our expansive selection of beers, spirits, wines, aperitifs and more.”

Launched in 2021 in New York City by co-founders Bodkins and Barrie Arnold, Boisson was born with the mission of providing non-alcohol spirits to consumers in a welcoming, judgment-free zone that sparks curiosity, the company said. Since then, the Boisson has expanded its retail footprint to six stores in New York City, three in Los Angeles and one in San Francisco. Additionally, the retailer has grown its eCommerce platform, raised $12 million in a seed round and launched an on-premise business to offer elevated non-alcohol options at restaurants and bars across the nation.

“Drizly is committed to helping people savor life’s moments, and teaming up with Boisson is our next step in serving even more of those moments with a wider selection of non-alcoholic drinks. Within this growing category, we are seeing more and more consumers shopping NA beer, wine and spirits on our platform ― whether that’s to reduce their own alcohol intake or because they are looking for options to be an inclusive host for guests,” said Blaine Grinna, Drizly’s senior director of retail ops., in a statement “By combining our convenient delivery options with Boisson's robust non-alcoholic catalog, consumers can now browse and buy more NA drinks than ever before on Drizly to shop on-demand in select markets or ship across the country.”

Non-alcohol beer, wine and spirits have seen significant growth on Drizly during the past few years. In 2022, non-alcoholic categories on Drizly grew 29% year-over-year compared to 2021. Drizly’s recently released 2022 Retail Report further found 22% of retailers citing that non-alcoholic products over performed their expectations in 2022, underscoring continued growth for the non-alcohol category.

Boisson’s catalog of non-alcohol beverages now can be ordered online at Drizly.com or via the Drizly app for shipping services or on-demand delivery in the New York City, Los Angeles and San Francisco regions.

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