7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.
“Our customers are always looking to us to deliver unique and innovative products, and we love blending our beloved proprietary beverages with popular national brands,” said 7-Eleven Director of Proprietary Beverages Ben Boulden, in a statement. “Even in the chilly temperatures, this sugar-free Slurpee drink ― served at a frosty 28 degrees ― makes for a tasty, wintry treat sure to delight tastebuds.”
Boasting a bright purple hue, the Slurpee drink delivers a sugar-free option to those who also want to satisfy their sweet tooth, the company says. Customers can keep it “cool” this winter with the Vitaminwater Zero Sugar LOOK Slurpee or sip on a variety of classic Slurpee drink flavors such as Coca-Cola and Cherry.
Consumer also can enjoy a small Slurpee drink for just $1 for a limited time only at participating U.S. 7-Eleven stores. 7Rewards and Speedy Rewards loyalty members also can redeem points for free snacks and goodies as well as unlock exclusive deals on their favorite products like the Fruit Blend Fruit Cup, the Strawberry-Blueberry Parfait and other selections.