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Home » Topics » Channel Strategies

Channel Strategies
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7-Eleven Pumpkin Spice Lattes

7-Eleven stores celebrate the most cheugy season of all

Convenience store releases seasonal beverages
September 14, 2021

7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.



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Jamba

Jamba brings back Pumpkin Smash Smoothie

September 14, 2021

Jamba is bringing back its fan-favorite Pumpkin Smash Smoothie and serving it up in two crave-worthy ways: Classic and Plant-Based.


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Energy drinks
Channel Strategies

Alcohol, non-alcohol beverage sales booming at convenience stores

Hard seltzers, CSDs driving sales within convenience channel
Barbara Harfmann
September 1, 2021
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
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National Restaurant Association releases mid-year supplement update

Report finds that delta variant could threaten gains made this year
August 31, 2021

The National Restaurant Association, Washington, D.C., released a mid-year supplement to the 2021 State of the Restaurant Industry Report, which illustrates the continued impact of the COVID-19 pandemic on the restaurant industry. 


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Coravin

Coravin launches Professional Wine Preservation Kits

Kits aid on-premise operators to increase revenue, profit from wine sales
August 30, 2021

Coravin Inc. launched its new Professional Wine Preservation Kits that are specifically designed for on-premise partners (restaurants, bars and wineries) to increase revenue and profit from wine sales as they reopen and rebuild following the pandemic. 


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Primo Water Logo

Primo Water announces acquisition of Earth2O

Acquisition will add approximately 9,000 customers to North American network
July 19, 2021

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly owned subsidiary of Primo, substantially acquired all of the assets of The Sweetwater Co. Inc., doing business as Earth2O. The bottled water company is based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon's Cascade Range.


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BJs Clearwater Wine
Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process
jessica Jacobsen
Jessica Jacobsen
July 19, 2021
When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.
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CS_Foodservice_1170x878.jpg
Channel Strategies

Total foodservice industry down 25% in 2020

Beverage offerings to play key role in foodservice recovery
jessica Jacobsen
Jessica Jacobsen
June 24, 2021
The foodservice channel experienced unprecedented sales declines this past year, with beverage sales underperforming in the channel. Yet, experts forecast beverage will be the great differentiator in its rebuild.
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The James Beard Foundation
Cover Feature

Beverage brands rally to support recovery of on-premise channel

On-premise specific packaging, new entries could lift channel
jessica Jacobsen
Jessica Jacobsen
June 8, 2021
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
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eCommerce sales

Direct-to-consumer models expanding through eCommerce market

Wholesale community reaping benefits of digital mobility
jessica Jacobsen
Jessica Jacobsen
June 7, 2021
When it comes to eCommerce, consumers continue to index increased usage. As eCommerce’s influence grows, beverage-makers and wholesalers also are seeing the benefits direct-to-consumer and digital ecosystems can offer.
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