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Home » Topics » Channel Strategies

Channel Strategies
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Harvest Hosts wine glasses

Return of tourism aids recovery efforts for craft beverage alcohol

Harvest Hosts offers wineries, breweries, distilleries chance to engage consumers
jessica Jacobsen
Jessica Jacobsen
May 19, 2021
With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
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Glass beverage

Technomic study reveals COVID-19 impact on beverage category

Changing consumer habits will guide foodservice beverage strategies
May 12, 2021

Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.


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Vinloq

Vinloq provides slow decanting and wine preservation system

System controls amount of oxygen, enhances flavor and aromas of wine
May 4, 2021

Vinloq, part of Boston Wine Devices LLC, is a slow decanting and wine preservation system that enables business and consumers to experience the diverse tasting notes from one bottle of wine to the next. 


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Zebra Technologies
Channel Strategies

Technology playing larger role in merchandising executions

Eye-catching visuals, brand messaging can facilitate high payout for beverage-makers
Barbara Harfmann
April 29, 2021
To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.
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Dunkin

Dunkin’ adds coconut milk to alternative lineup

Foodservice chain debuts Dunkin' Coconut Refreshers, Coconutmilk Iced Latte
April 27, 2021

To kick off the summer season, Dunkin’, Canton, Mass., announced the addition of coconut milk as an alternative to dairy at Dunkin’ restaurants nationwide beginning April 28. With this launch, Dunkin’ will offer new Dunkin’ Coconut Refreshers and the new Coconutmilk Iced Latte. Consumers also can customize hot and iced beverages with coconut milk, joining oat milk and almond milk as non-dairy options.


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Consumer survey highlights eCommerce shift

Online shopping higher than 2017, but in-store still popular
March 31, 2021

U.S. grocery consumers have flocked online at a rate never seen previously because of the COVID pandemic, with time savings being the primary motivating factor rather than COVID-related safety concerns.


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on-premise operators
Channel Strategies

Pandemic forced on-premise market to pivot

Drinking establishments among hardest hit segments
Isi Frank Ativie
March 18, 2021
On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.
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Dunkin'

Dunkin' debuted pop-up wedding show

March 9, 2021

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.


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Discount retailers
Channel Strategies

Discount, drug stores offer savings, convenience amid pandemic

eCommerce will be key to future growth for channels
Stephanie Cernivec
February 23, 2021
With the outbreak of COVID-19, retailers have worked hard to adapt by making their stores as safe and convenient as possible for consumers. In the limited-assortment stores category, drug stores and discount retailers are finding where they fit in this eCommerce evolution.
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Uber to acquire Drizly for $1.1 billion in stock, cash

Drizly maintains separate app, will integrate with Uber Eats app
February 2, 2021

San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.


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