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Home » Topics » Channel Strategies

Channel Strategies
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The James Beard Foundation
Cover Feature

Beverage brands rally to support recovery of on-premise channel

On-premise specific packaging, new entries could lift channel
jessica Jacobsen
Jessica Jacobsen
June 8, 2021
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
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eCommerce sales

Direct-to-consumer models expanding through eCommerce market

Wholesale community reaping benefits of digital mobility
jessica Jacobsen
Jessica Jacobsen
June 7, 2021
When it comes to eCommerce, consumers continue to index increased usage. As eCommerce’s influence grows, beverage-makers and wholesalers also are seeing the benefits direct-to-consumer and digital ecosystems can offer.
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PBV

Pepsi Bottling Ventures raises money for The V Foundation for Cancer Research

Bottler announces Jimmy V vending machines raises money for cancer research
June 3, 2021

Pepsi Bottling Ventures, through its Jimmy V vending machines, raised more than $180,000 for cancer research in 2020.


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CBASupp_SR_Atlas-Brew-Workscredit-Julien-James.jpg

Interstate DTC shipping only legal in 13 states

70% of craft brewers would consider direct-to-consumer shipping if legal in their states
Barbara Harfmann
May 27, 2021
In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.
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Harvest Hosts wine glasses

Return of tourism aids recovery efforts for craft beverage alcohol

Harvest Hosts offers wineries, breweries, distilleries chance to engage consumers
jessica Jacobsen
Jessica Jacobsen
May 19, 2021
With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
Read More
Glass beverage

Technomic study reveals COVID-19 impact on beverage category

Changing consumer habits will guide foodservice beverage strategies
May 12, 2021

Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.


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Vinloq

Vinloq provides slow decanting and wine preservation system

System controls amount of oxygen, enhances flavor and aromas of wine
May 4, 2021

Vinloq, part of Boston Wine Devices LLC, is a slow decanting and wine preservation system that enables business and consumers to experience the diverse tasting notes from one bottle of wine to the next. 


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Zebra Technologies
Channel Strategies

Technology playing larger role in merchandising executions

Eye-catching visuals, brand messaging can facilitate high payout for beverage-makers
Barbara Harfmann
April 29, 2021
To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.
Read More
Dunkin

Dunkin’ adds coconut milk to alternative lineup

Foodservice chain debuts Dunkin' Coconut Refreshers, Coconutmilk Iced Latte
April 27, 2021

To kick off the summer season, Dunkin’, Canton, Mass., announced the addition of coconut milk as an alternative to dairy at Dunkin’ restaurants nationwide beginning April 28. With this launch, Dunkin’ will offer new Dunkin’ Coconut Refreshers and the new Coconutmilk Iced Latte. Consumers also can customize hot and iced beverages with coconut milk, joining oat milk and almond milk as non-dairy options.


Read More

Consumer survey highlights eCommerce shift

Online shopping higher than 2017, but in-store still popular
March 31, 2021

U.S. grocery consumers have flocked online at a rate never seen previously because of the COVID pandemic, with time savings being the primary motivating factor rather than COVID-related safety concerns.


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