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Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly. 

ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities. 

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.

7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.

Jamba is bringing back its fan-favorite Pumpkin Smash Smoothie and serving it up in two crave-worthy ways: Classic and Plant-Based.