As consumers' shopping behaviors are changing, traditional grocery stores are seeking new ways to further engage consumers. For many grocery stores, the new path to differentiation is digital.
As the COVID-19 pandemic led to a surge in eCommerce and an accelerated digital transformation, some demand shifts could be temporary, while others are likely to have long-lasting effects.
1,200+ convenience stores in 11 states equipped with eCommerce app
November 16, 2021
Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly.
Companies plan to link retailers, technology, partners and more
November 9, 2021
ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities.
As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.
New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.
Although the pandemic produced a mixed bag of results for the natural and organic channel, experts note that shoppers remain loyal to these retailers because of its curated selection of products.
7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.