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Home » Topics » Channel Strategies

Channel Strategies
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Cover Feature

Beverage leaders exhibit agility, resilience

Beverage community protects frontline workers while accelerating eCommerce, technology advancements
jessica Jacobsen
Jessica Jacobsen
October 1, 2020
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
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Energy drinks
Channel Strategies

Sales shifts prompt changes within convenience channel

Despite dip in overall beverage sales, various categories performing well in c-stores
Sarah Graybill
Sarah Graybill
August 25, 2020
In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.
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Dunkin RV

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.


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club stores during pandemic purchasing
Channel Strategies

Club stores pivot in pandemic climate

Healthy products, omni-channel offerings drive club store growth
Sarah Graybill
Sarah Graybill
August 3, 2020
In the pandemic climate, club stores are adapting to include healthier in-store offers, along with technological advancements.
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Chipotle Tractor Beverage Co.

Chipotle launches organic beverages with Tractor Beverage

Portion of profits from beverages will support farmers
July 20, 2020

Chipotle Mexican Grill, Newport Beach, Calif., announced it will serve new non-GMO and certified organic lemonades, aguas frescas and tea from farmer-created Tractor Beverage Co. at participating locations.


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Coca-Cola Freestyle Contactless Technology

Coca-Cola Freestyle unveils contactless solution

No app, account needed to use mobile technology, company says
July 13, 2020

As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.


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on-premise foodservice
Channel Strategies

Consumer-focused foodservice venues find ways to rebound

Perks, experience will be key to recovering from slow-downs
Sarah Graybill
Sarah Graybill
June 23, 2020
As businesses reopen, digital engagement with consumers will be more important than ever before for keeping restaurants top-of-mind and personalized, experts note.
Read More
Last-Drop-Stella-Rosa-Naturally.jpg
The Last Drop

Stella Rosa launches “Real Taste Comes Naturally”

Campaign highlights authenticity, real fruit flavor
June 5, 2020
The Riboli family of San Antonio Winery recently released its semi-sparkling wines in two new flavors: Stella Rosa Pineapple and Stella Rosa Watermelon.
Read More
COTI by Crane touchscreen interface
Channel Strategies

No-touch cashless systems offer convenience, speed and security

Beverages account for 34 percent of vending machine revenue in 2020
Barbara Harfmann
May 27, 2020
The vending machine industry continues to evolve. The use of no-touch cashless systems has provided greater convenience, speed and security for customers and operators, particularly important in the wake of COVID-19. Soft drinks generate the most sales, followed by non-carbonated products like bottled waters, teas and energy drinks.
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Lonespirits Rider Subscription Box

Lonerider Spirits releases monthly subscription box

Direct-to-consumer offering focuses on bourbon cocktails
May 25, 2020

Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.


Read More
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