Channel Strategies
Channel Strategies RSS Feed RSS

consumer impulse buys
Channel Strategies

Mass merchandisers capitalize on ease, convenience

Strategic product placement, eCommerce complements are driving sales
Sarah Graybill
Sarah Graybill
October 29, 2020

As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top. 


Read More
organic food and beverage
Channel Strategies

Organic retailers seize opportunity to grow

Expanded healthy offerings, online ordering could boost sales for organic retailers
Sarah Graybill
Sarah Graybill
October 2, 2020
As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.
Read More
1001-CoverFeatOpeningImage.jpg
Cover Feature

Beverage leaders exhibit agility, resilience

Beverage community protects frontline workers while accelerating eCommerce, technology advancements
jessica Jacobsen
Jessica Jacobsen
October 1, 2020
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
Read More
Energy drinks
Channel Strategies

Sales shifts prompt changes within convenience channel

Despite dip in overall beverage sales, various categories performing well in c-stores
Sarah Graybill
Sarah Graybill
August 25, 2020
In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.
Read More
Dunkin RV

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.


Read More
Chipotle Tractor Beverage Co.

Chipotle launches organic beverages with Tractor Beverage

Portion of profits from beverages will support farmers
July 20, 2020

Chipotle Mexican Grill, Newport Beach, Calif., announced it will serve new non-GMO and certified organic lemonades, aguas frescas and tea from farmer-created Tractor Beverage Co. at participating locations.


Read More
Coca-Cola Freestyle Contactless Technology

Coca-Cola Freestyle unveils contactless solution

No app, account needed to use mobile technology, company says
July 13, 2020

As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!