Channel Strategies - Articles - Page 13

VIVANT debuts interactive online wine platform

Streaming company connects winemakers, advisers with consumers

December 14, 2020

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.

Drizly study suggests bullish outlook for holiday sales

Continued growth expected for Mexican spirits

December 4, 2020

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.

Channel Strategies

Pandemic conditions boost eCommerce, beverage sales

Beverage category, alcohol sales thrive in 2020

Sarah Graybill

November 24, 2020

Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.

Channel Strategies

Mass merchandisers capitalize on ease, convenience

Strategic product placement, eCommerce complements are driving sales

Sarah Graybill

October 29, 2020

As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top.

National Urban League, PepsiCo join forces to support Black-owned businesses

Black Restaurant Accelerator program powered by $10M grant from PepsiCo Foundation

October 21, 2020

The National Urban League and PepsiCo, Purchase, N.Y., joined forces to create the Black Restaurant Accelerator, which will boost approximately 500 Black-owned businesses over the next five years.

Channel Strategies

Organic retailers seize opportunity to grow

Expanded healthy offerings, online ordering could boost sales for organic retailers

Sarah Graybill

October 2, 2020

As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.

Cover Feature

Beverage leaders exhibit agility, resilience

Beverage community protects frontline workers while accelerating eCommerce, technology advancements

Jessica Jacobsen

October 1, 2020

When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.

Channel Strategies

Sales shifts prompt changes within convenience channel

Despite dip in overall beverage sales, various categories performing well in c-stores

Sarah Graybill

August 25, 2020

In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV

August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.