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Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive
December 29, 2020
As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.
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VIVANT

VIVANT debuts interactive online wine platform

Streaming company connects winemakers, advisers with consumers
December 14, 2020

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.


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Drizly study suggests bullish outlook for holiday sales

Continued growth expected for Mexican spirits
December 4, 2020

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 


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consumer impulse buys
Channel Strategies

Mass merchandisers capitalize on ease, convenience

Strategic product placement, eCommerce complements are driving sales
Sarah Graybill
Sarah Graybill
October 29, 2020

As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top. 


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organic food and beverage
Channel Strategies

Organic retailers seize opportunity to grow

Expanded healthy offerings, online ordering could boost sales for organic retailers
Sarah Graybill
Sarah Graybill
October 2, 2020
As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.
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Cover Feature

Beverage leaders exhibit agility, resilience

Beverage community protects frontline workers while accelerating eCommerce, technology advancements
jessica Jacobsen
Jessica Jacobsen
October 1, 2020
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
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Energy drinks
Channel Strategies

Sales shifts prompt changes within convenience channel

Despite dip in overall beverage sales, various categories performing well in c-stores
Sarah Graybill
Sarah Graybill
August 25, 2020
In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.
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