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Home » Topics » Channel Strategies

Channel Strategies
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on-premise operators
Channel Strategies

Pandemic forced on-premise market to pivot

Drinking establishments among hardest hit segments
Isi Frank Ativie
March 18, 2021
On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.
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Dunkin'

Dunkin' debuted pop-up wedding show

March 9, 2021

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.


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Discount retailers
Channel Strategies

Discount, drug stores offer savings, convenience amid pandemic

eCommerce will be key to future growth for channels
Stephanie Cernivec
February 23, 2021
With the outbreak of COVID-19, retailers have worked hard to adapt by making their stores as safe and convenient as possible for consumers. In the limited-assortment stores category, drug stores and discount retailers are finding where they fit in this eCommerce evolution.
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Uber to acquire Drizly for $1.1 billion in stock, cash

Drizly maintains separate app, will integrate with Uber Eats app
February 2, 2021

San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.


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iPourIt

iPourIt earns Series B funding to advance next-generation technology

Self-pour system designed for sampling beers, wines
January 7, 2021

iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  


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PepsiCo Dig In

PepsiCo platform designed to support Black-owned restaurants

Dig In aims to generate at least $100 million in sales for Black-owned restaurants
January 4, 2021

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.


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Imantz Kasiluns via unsplash.com
Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive
December 29, 2020
As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.
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at-home consumers
Category Focus

Functional benefits, coronavirus offer reset for juice, juice drinks

At-home consumers drive double-digit growth in category
Barbara Harfmann
December 23, 2020
In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.
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VIVANT

VIVANT debuts interactive online wine platform

Streaming company connects winemakers, advisers with consumers
December 14, 2020

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.


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Drizly Logo

Drizly study suggests bullish outlook for holiday sales

Continued growth expected for Mexican spirits
December 4, 2020

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 


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