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Home » Topics » Channel Strategies

Channel Strategies
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Strongbow Original Dry Cider On-Premise

Strongbow Original Dry Hard Cider now available in steel kegs

Re-introduced variety features crisp, less sweet taste, company says
November 5, 2019

White Plains, N.Y.-based HEINEKEN USA announced that Strongbow Hard Ciders will release its Original Dry to on-premise outlets with the availability of 50-liter steel kegs.


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Thrive Market

Natural, organic retailers continue upward path

Online retailers also helping channel grow
Taylor Karg - Beverage Industry
Taylor Karg
October 16, 2019
Consumers who are taking the steps to live healthier lifestyles are fueling growth for the natural and organic grocery retail channel.
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Slurpee vitaminwater fire

7-Eleven heats up Slurpee Lite Drink with vitaminwater fire

Newest Slurpee Lite variety contains 20 calories in each 8-ounce serving
October 11, 2019

Irving, Texas-based 7-Eleven Inc. announced that its stores have a new Slurpee Lite flavor that's on fire. 


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Drizly Logo

Drizly study highlights Gen Z’s beverage alcohol shopping habits

Research pinpoints opportunities to engage emerging consumer base
October 1, 2019

Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.


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Community-Coffee-Iced-Latte.jpg

Convenience store channel remains profitable

Channel reports 16th consecutive year of record sales
Taylor Karg - Beverage Industry
Taylor Karg
September 25, 2019
For the 16th consecutive year, United States convenience stores have experienced record in-store sales in 2018.
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Tropical Smoothie Café released Citrus Cactus Smoothie as a limited-time offer last year.

Specialty beverages, flavor exploration influences beverage menus

Functional ingredients, flavored spirits among trends within foodservice, on-premise
jessica Jacobsen
Jessica Jacobsen
September 11, 2019
For foodservice operators, new, specialty beverages are helping innovators deepen their offerings to consumers.
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Sam's Club Now - Beverage Industry

Club store channel performance holds steady

Stores find new ways to enhance shopping experience
Taylor Karg - Beverage Industry
Taylor Karg
August 21, 2019
Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.
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Dunkin Pumpkin Latte

Dunkin’ celebrates fall season early with pumpkin releases

Foodservice operator will open 8 pop-up Pumpkin’ restaurants for early tastings
August 12, 2019

The calendar and climate still say summer, but for pumpkin lovers across the country, the excitement and demand for the favorite flavor of fall already is here. Canton, Mass.-based Dunkin’ is fulfilling fans’ fall wishes by bringing back classic Pumpkin Flavored Coffees, introducing a new pumpkin espresso beverage and even rebranding eight Dunkin’ shops across the U.S. as Pumpkin’ to serve guests a first taste for free.


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Central Perk Friends Coffee and Tea

‘Friends’ beverages launch at Coffee Bean & Tea Leaf shops

Central Perk Coffee and Tea products commemorates shows 25th anniversary
July 23, 2019

The Coffee Bean & Tea Leaf, Los Angeles, has partnered with Warner Bros. Consumer Products to celebrate the 25th anniversary of the TV series “Friends.” To commemorate the milestone, The Coffee Bean & Tea Leaf collaborated with Warner Bros. to create special-edition Central Perk Coffee and Central Perk Tea products, named after the show's legendary coffee shop. The Friends-inspired coffee products now are available for purchase online and will be available in retail stores starting July 31 through the end of summer.


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Anheuser-Busch InBev PureDraught

AB InBev rolls out PureDraught System

One-way keg technology keeps beer fresher longer, reduces carbon footprint
July 17, 2019

Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.


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