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Home » Topics » Channel Strategies

Channel Strategies
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Thanksgiving holiday offers opportunities for on-premise outlets

Wine outperforms spirits, beer, cocktails and beer during holiday time
November 26, 2019

The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.


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Infographic: Better-for-you natural products continue upward trajectory

Infographic: Better-for-you natural products continue upward trajectory

Kombucha, enhanced waters deliver double-digit growth
Barbara Harfmann
November 22, 2019
During the past 20 years, the natural products industry has seen seen incredible growth, with no end in sight.
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7Voice

7-Eleven adds voice-ordering to 7NOW delivery service

Consumer can access eCommerce platform through Google Home, Amazon Echo
November 19, 2019

7-Eleven Inc., Irving, Texas, continues to redefine convenience retailing with the launch of 7Voice, which allows customers to place an order through its 7NOW delivery app via the voice-controlled Google Home and Amazon Echo systems.


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Target-Good-and-Gather-Beverages.jpg

Mass merchandisers focus on grocery, pickup options

Bottled water, craft beer and emerging ready-to-drink beverages popular solutions for channel
Jennifer Storelli
November 18, 2019
Although, in some cases, the numbers seem to show that the channel is wilting, a deeper look reveals that it is simply evolving into something better suited for the needs of today’s shoppers.
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Strongbow Original Dry Cider On-Premise

Strongbow Original Dry Hard Cider now available in steel kegs

Re-introduced variety features crisp, less sweet taste, company says
November 5, 2019

White Plains, N.Y.-based HEINEKEN USA announced that Strongbow Hard Ciders will release its Original Dry to on-premise outlets with the availability of 50-liter steel kegs.


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Thrive Market

Natural, organic retailers continue upward path

Online retailers also helping channel grow
Taylor Karg - Beverage Industry
Taylor Karg
October 16, 2019
Consumers who are taking the steps to live healthier lifestyles are fueling growth for the natural and organic grocery retail channel.
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Slurpee vitaminwater fire

7-Eleven heats up Slurpee Lite Drink with vitaminwater fire

Newest Slurpee Lite variety contains 20 calories in each 8-ounce serving
October 11, 2019

Irving, Texas-based 7-Eleven Inc. announced that its stores have a new Slurpee Lite flavor that's on fire. 


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Drizly Logo

Drizly study highlights Gen Z’s beverage alcohol shopping habits

Research pinpoints opportunities to engage emerging consumer base
October 1, 2019

Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.


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Community-Coffee-Iced-Latte.jpg

Convenience store channel remains profitable

Channel reports 16th consecutive year of record sales
Taylor Karg - Beverage Industry
Taylor Karg
September 25, 2019
For the 16th consecutive year, United States convenience stores have experienced record in-store sales in 2018.
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Tropical Smoothie Café released Citrus Cactus Smoothie as a limited-time offer last year.

Specialty beverages, flavor exploration influences beverage menus

Functional ingredients, flavored spirits among trends within foodservice, on-premise
jessica Jacobsen
Jessica Jacobsen
September 11, 2019
For foodservice operators, new, specialty beverages are helping innovators deepen their offerings to consumers.
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