Channel Strategies

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As one of the category leaders within the coconut water market, ZICO has seen the evolution of the market and its consumer base.

Because consumers are leaning toward healthier options, vending companies have had to adapt to the trend by offering an extensive variety of beverages.

Brewpubs and taprooms have become meccas of innovation within the industry and are lifting tourism traffic and spending as consumers gather to watch a big game, relax with family and friends, and, of course, throw back a few refreshing craft beers.

Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.

In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.

As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.

The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say

Compared with an average month, consumers spend 42 percent more dollars on herbal tea with an immunity claim on the label