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Home » Topics » Channel Strategies

Channel Strategies
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IRI CPG Projected Growth Beverage Industry

Urbanization, eCommerce impact mass merchandisers

Supercenters increase sales, share
Barbara Harfmann
November 9, 2017
Where and how consumers shop for food and beverages continues to evolve as eCommerce reshapes the path-to-purchase.
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Organic Growth Chart Beverage Industry October 2017

Amazon’s acquisition of Whole Foods Market impacts industry

Beverages No. 4 in organics market
Barbara Harfmann
October 11, 2017
In August, Seattle-based Amazon finalized its $13.7 billion acquisition of natural and organic retailer Whole Foods Market, Austin, Texas. The acquisition has translated into big changes not only in the pricing of many natural and organic products sold within Whole Foods stores, but likely will impact the ways that consumers purchase consumer packed goods (CPG).
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A Kum & Go in Iowa features local beers as part of its growler taps.

Convenience stores remain bright spot in retail landscape

Channel embraces health-and-wellness trends
jessica Jacobsen
Jessica Jacobsen
September 11, 2017
Although the eCommerce effect has presented a new dynamic for the retail market, the convenience store (c-store) channel has shown itself to be resilient. However, experts note that the channel still is navigating other consumer packaged goods (CPG) trends in order to meet the needs of today’s consumer.
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1872 Straub Bottle

Craft beer, high-end wine, spirits benefit alcohol-only retailers

Deregulation brings about external competition for package stores
jessica Jacobsen
Jessica Jacobsen
August 10, 2017
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
Read More
Starbucks Cup of Kindness

Premium offerings, technology drive foodservice

Coffee, iced tea resonate in foodservice
Barbara Harfmann
July 12, 2017
Whether quick-service, fast-casual or a full-service restaurant, consumers are experimenting with new flavors and seeking more premium offerings like specialty coffee, cold-brew coffee and iced tea while dining out.
Read More

Amazon to acquire Whole Foods Market

Transaction valued at $13.7 billion
June 16, 2017

Seattle-based Amazon and Whole Foods Market Inc., Austin, Texas, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 a share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt.


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Homebrewing

Homebrewers take hobby to next level

New devices increase accessibility of homebrewing
Barbara Harfmann
June 16, 2017
Since homebrewing became federally legal in 1979, the number of people brewing beer at home has climbed to more than 1.2 million in the United States alone, according to the Boulder, Colo.-based American Homebrewers Association (AHA).
Read More
Sonic Drive-In Transformers

Sonic unveils Transformer-inspired Slushes

Foodservice chain pairs release with summer sweepstakes
May 30, 2017

Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.


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Jack in the Box introduces signature Coca-Cola Freestyle beverage

Jumpin’ Jack Splash available at more than 2,200 foodservice outlets
May 22, 2017

Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash. 


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HEINEKEN

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand
Barbara Harfmann
May 15, 2017
Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
Read More
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