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Home » Topics » Channel Strategies

Channel Strategies
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Foodservice operators use beverage menu to intrigue consumers

Seasonal alcohol and nonalcohol drinks help innovate menu
jessica Jacobsen
Jessica Jacobsen
September 16, 2015

SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.


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Single-serve beverages in schools focus on healthy choices

Associations are tackling obesity through education, innovative initiatives
Barbara Harfmann
August 10, 2015

The start of the 2015-2016 school year is just around the corner, and students between the ages of five and 18 will continue to find healthier beverages and snacks in vending machines, a la carte lines and school stores due to the Smart Snacks in School regulation enacted by the U.S. Department of Agriculture (USDA) in July 2014.


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Jamba Juice, ClassPass unveil new juices

Foodservice operator partners with Venus Williams for launch event
July 13, 2015

Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme.


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Beverage offerings offer competitive advantage in foodservice

Healthy drink options growing in popularity
Maureen Alley
July 13, 2015
Now out of the recession, consumers are making their way back to the foodservice channel but without the expectations or spending habits as before.
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Dunkin' Donuts adds fruit smoothies and other low-calorie options

Brand offers variety and showcases beverage leadership
July 7, 2015

Dunkin' Donuts, Canton, Mass.,announced that fruit smoothies and other new frozen beverages will be added to its lineup.


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Technology, government regulations change vending industry

Millennials drive vending channel changes
Maureen Alley
June 12, 2015

Smart technology, government mandates and consumer expectations are changing the face of the vending channel.


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Study finds shoppers spending more time in convenience stores

Increased engagement time can lead to larger basket sizes
June 9, 2015

VideoMining Corp., State College, Pa., announced the results of two national studies that found shoppers are spending less time in supermarkets and more time in convenience stores.


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New products, package sizes complicate category management

Retailers use cross-promotions to accommodate unique product options
Joe Grace
May 12, 2015

Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.


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How to bring value-minded consumers into your bar

Premium alcohol offerings drive growth in channel
Jennifer Storelli
April 10, 2015

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.


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More than $5 million raised from Starbucks-Oprah Winfrey partnership

Starbucks stores to offer special deal April 9-11
April 6, 2015

Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.


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