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Home » Topics » Channel Strategies

Channel Strategies
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IRI posts new strategies for national, private-label brand growth

National brands showing momentum in drug stores; private label standing out in mass/supercenter channel
January 20, 2015

During the recession, private-label products enjoyed increasing popularity as consumers looked for new ways to save on everyday purchases during the economic downturn. In fact, U.S. consumers spent $120 billion on private-label products during the past year, marking a year-over-year increase of 2.1 percent, according to Chicago-based Information Resources Inc. (IRI). However, this growth now seems to be leveling off, and this small uptick was largely driven by price increases, it reports.


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Teavana launches Winterberry Green Tea Blend

New beverage release in conjunction with green tea tasting experience
January 12, 2015

In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.


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99 percent of American households shop the grocery channel

Coffee, spirits dominate channel's beverage sales
Jennifer Storelli
January 12, 2015

When consumers shopped the aisles of different retail channels during the past couple of months as they prepared for the holidays, product assortments and even store environments probably started to seem the same after a while.


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Holiday shopping study reveals how reviews can help retailers

Forbes Consulting finds source of study matters for consumers
December 16, 2014

Forbes Consulting Group, Lexington, Mass., announced that holiday shoppers who read online reviews, and generally feel they were useful, are more likely to feel fulfilled about their overall purchase.


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How to maximize your holiday merchandising

Wirtz Beverage Group executive details tips for a successful holiday merchandise display
jessica Jacobsen
Jessica Jacobsen
December 9, 2014

It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.


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Mass merchandisers downsize to meet busy shopper needs

Single-serve beverages appeal to on-the-go shoppers
Jennifer Storelli
November 12, 2014

In today’s fast-paced world with little down time, consumers are looking for quick, in-and-out shopping trips that fit into their busy lifestyles, says Susan Viamari, editor of thought leadership at Information Resources Inc. (IRI), Chicago.


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Sonic debuts line of hand-crafted sodas

Foodservice chain to offer made-to-order soft drinks layered with real fruit and fruit flavors
October 28, 2014

Sonic Drive-In, Oklahoma City, Okla., introduced new Sonic Splash Hand-Crafted Sodas that offer customers a lighter artisanal beverage option, the company says. Sonic Splash sodas are made to order to guests’ taste specifications, starting with sparkling filtered water and infused with a selection of real fruit or fruit flavors.


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Study examines changing shopping patterns

Shoppers visiting fewer stores, seeking value
October 21, 2014

With more than 2,500 different paths to purchase, it’s no surprise that consumers are changing how they shop, where they shop and when they shop.


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Natural foods retailers face competition from other channels

Beverages experience mixed bag of results in specialty channel
jessica Jacobsen
Jessica Jacobsen
October 10, 2014

American consumers’ desires for organic products continue to gain steam. According to data from the Washington, D.C.-based Organic Trade Association (OTA), sales of organic products reached $35.1 billion in 2013, an increase of 11.5 percent compared with the previous year.


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Beverages increasingly drive restaurant visits, Technomic finds

Nearly half of consumers seek greater beverage variety in full-service restaurants
September 16, 2014

Approximately one-fifth (21 percent) of consumers today say that beverages play a very important role in deciding which restaurants to visit for meals, according to Technomic Inc., Chicago.


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