Channel Strategies

RSS

Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.

Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.

Thirty years ago, many consumers had a negative perception OF buying food at a gas station.

Following up on last year’s new standards for school meals, the U.S. Department of Agriculture (USDA) unveiled its new “Smart Snacks in School” nutrition standards that will affect food and beverages sold in vending machines and a la carte.

The foodservice industry tends to be a leading indicator of how well the economy is going to perform, says Joe Pawlak, vice president of Chicago-based Technomic Inc.

Imagine having the ability to pick up a beverage and examine it without ever touching it. Thanks to next-generation vending machines, this idea of virtual selection is becoming a reality.

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.

For cold and flu season, allergy season and everything in between, drug stores provide consumers with the advice and relief they need for their ailments.