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Home » Topics » Channel Strategies

Channel Strategies
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Alcohol raises the bar in on-premise channels

Stephanie Cernivec
February 11, 2013

 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  


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Supermarkets compete for consumer share

Pre-mixed cocktails post strong growth in supermarkets
Jennifer Storelli
January 11, 2013

 By offering a wide variety of items such as food, beverages, health products and more, supermarkets have managed to remain relatively stable in terms of store performance during the last year, experts suggest.  


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Mass merchandisers downsize for urban markets

Jennifer Storelli
December 11, 2012

 According to IBISWorld’s July 2012 report, “Warehouse Clubs & Supercenters in the US,” supercenters are one of the fastest-growing industries in the retail sector and have shown consistent growth during the last five years.  


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New standards impact school nutrition

Beverage companies look to meet new guidelines
jessica Jacobsen
Jessica Jacobsen
October 31, 2012

For the first time in more than 15 years, the U.S. Department of Agriculture (USDA) announced new standards for school meals, including beverages. 


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High hopes for on-premise

Value offerings, creative drinks bring consumers out
Stephanie Cernivec
October 30, 2012
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
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Drug stores' prescription for success

Pricing, merchandising attract drug store shoppers
Stephanie Cernivec
August 10, 2012
The drug store channel showed higher-than-average growth last year with unit sales increasing 2.2 percent versus a retail industry average decline of 0.6 percent in food, drug, convenience and mass merchandise stores, excluding Walmart, according to Susan Viamari, consumer insights expert at Chicago-based SymphonyIRI Group.
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Category management leverages insights

Technology, research provide retail solutions
Jennifer Zegler
April 13, 2012
When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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Interacting with technology to boost sales

Vending rolls out new payment options and interactive models
January 16, 2012
As the vending channel looks to grow its user base, beverage companies, suppliers and organizations such as the National Automatic Merchandising Association (NAMA) are seeking more ways to enhance the vending experience and increase consumer usage.
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Competitive spirit spurs new formats

Larger retailers get creative to compete for market share
jessica Jacobsen
Jessica Jacobsen
December 13, 2011
As non-traditional grocery retailers see more competition from dollar store formats and wholesale club stores, mass merchandisers and supercenters are enlisting new ways to grow their consumer bases.
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NACS Show highlights new products, energized and functional innovations

November 16, 2011
More than 22,300 attendees visited the National Association of Convenience Stores (NACS) Show in Chicago from Oct. 1-4. This year’s event featured a record number of international attendees from 58 countries, the association said. The NACS Show featured a 387,000-plus net square foot exposition floor with 1,333 exhibiting companies, including 324 companies new to the show. The following is a highlight of beverage-related features during the show.


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