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Home » Topics » Channel Strategies

Channel Strategies
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Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Jennifer Storelli
May 12, 2014

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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On-premise dollar sales up as consumers trade up

Bars, restaurants turn to creative campaigns to boost consumption occassions
jessica Jacobsen
Jessica Jacobsen
April 11, 2014

Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.


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E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
jessica Jacobsen
Jessica Jacobsen
March 14, 2014

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Drug store beverage sales outpace industry average

Channel offers opportunities to promote health and wellness-related beverages
jessica Jacobsen
Jessica Jacobsen
March 14, 2014

A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
Jennifer Storelli
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations
February 24, 2014

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs
Jennifer Storelli
February 10, 2014

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Taco Bell embarks on largest beverage menu expansion in its history

Quick-service restaurant leverages PepsiCo partnership with six new offerings
January 20, 2014

Taco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings.


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Supermarkets battle big-box retailers for market share

Demand for premium, private label products brings consumers to channel
Stephanie Cernivec
January 15, 2014
During the recession, foodservice and on-premise channels struggled as consumers began eating and drinking at home more often to save money.
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Domestic wines dominate category on-premise

Technomic’s 2013 BarTAB Report shows growth in domestic table wines at restaurants, bars
December 17, 2013

Domestic table wines dominate the wine scene in restaurants, bars and other on-premise locations, according to Technomic's 2013 BarTAB Report.


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