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Home » Topics » Channel Strategies

Channel Strategies
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New vending technology makes channel a destination

Micro markets emerge as vending channel offshoot
Jennifer Storelli
June 12, 2014

Last spring in Lahore, Pakistan, and New Delhi, India, Coca-Cola vending machines connected consumers in the two communities separated by 325 miles and decades of political tension.


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Study reveals changes in grocery store shoppers

Consumers more frequently shopping at multiple stores
June 12, 2014

Food Marketing Institute (FMI), Arlington, Va., released its annual “U.S. Grocery Shopper Trends” study in collaboration with the Hartman Group, Bellevue, Wash.


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Report offers tips for future success for grocery retailers

PwC survey calls out new consumer needs when grocery shopping
June 10, 2014

PwC, New York, released a new experience radar report titled “Front of the Line: How grocers can get ahead for the future.”


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PepsiCo launches customizable fountain machines

Pepsi Spire offers more than 1,000 beverage variations
May 16, 2014

Purchase, N.Y.-based PepsiCo Inc. launched a new portfolio of Pepsi Spire fountain beverage dispensers that allow consumers to craft more than 1,000 customized beverages with the touch of a button.


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Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Jennifer Storelli
May 12, 2014

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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On-premise dollar sales up as consumers trade up

Bars, restaurants turn to creative campaigns to boost consumption occassions
jessica Jacobsen
Jessica Jacobsen
April 11, 2014

Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.


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E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
jessica Jacobsen
Jessica Jacobsen
March 14, 2014

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Drug store beverage sales outpace industry average

Channel offers opportunities to promote health and wellness-related beverages
jessica Jacobsen
Jessica Jacobsen
March 14, 2014

A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
Jennifer Storelli
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations
February 24, 2014

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.


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