Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsChannel Strategies

Taco Bell embarks on largest beverage menu expansion in its history

Quick-service restaurant leverages PepsiCo partnership with six new offerings

January 20, 2014

Taco Bell embarks on largest beverage menu expansion in its historyTaco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings. Two of the drinks leverage PepsiCo’s Mountain Dew brand; two beverages build off of its Brisk Iced Tea brand; one drink features its SoBe Lifewater enhanced water brand; and another drink showcases its Manzanita Sol apple-flavored soft drink.

In particular, the three new carbonated soft drinks are Diet Mtn Dew Baja Blast, Mtn Dew Sangrita Blast and Manzanita Sol. This marks the first time that Diet Mtn Dew Baja Blast and the citrus-infused Mtn Dew Sangrita Blast have ever been offered in any form, the company notes. The other three non-carbonated drinks include Brisk Mango Fiesta, Brisk Half & Half Iced Tea & Lemonade, and SoBe Lifewater Yumberry Pomegranate. Suggested prices are $1.39 for a 16-ounce cup, $1.49 for a 20-ounce cup, $1.69 for a 30-ounce cup, and $1.79 for a 40-ounce cup. The new beverage offerings will be added to select Taco Bell locations immediately and will expand nationwide throughout the year.

The six new varieties add to Taco Bell’s existing exclusive beverages, including Mtn Dew Baja Blast and Mtn Dew A.M., a combination of Mountain Dew soda and Tropicana orange juice that launched in 2012.  

“We hear how fanatic our customers are about Mtn Dew Baja Blast, and this inspires us to continue introducing exciting and exclusive beverages to Taco Bell fans,” said Taco Bell Chief Marketing Officer Chris Brandt in a statement. “Beverages — like many of our food items — can be enjoyed on-the-go, which fits our fans’ lifestyles to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food.”

As a key element in the quick-service restaurant’s ongoing 10-year growth plan to double the business, these new flavors and Taco Bell’s continued innovation in specialty beverages will help to extend the snacking day-part for the brand, it says.

KEYWORDS: foodservice iced tea Mountain Dew PepsiCo

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Mountain Dew brings exclusive Taco Bell soda to retail

    See More
  • The Coffee Bean & Tea Leaf launches its largest ad campaign to-date

    See More
  • BeBevCo announces highest-grossing quarter in its history

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing