Teavana launches Winterberry Green Tea Blend
New beverage release in conjunction with green tea tasting experience
In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.
In conjunction with this release, Teavana stores are inviting consumers to participate in green tea tasting experiences and receive a free Winterberry 16-ounce hot tea or 22-ounce iced tea on Jan. 17.
“We are passionate about green tea, and we want to share how delicious and invigorating green tea can be through our new Winterberry blend,” said Annie Young-Scrivner, president of Teavana, in a statement. “This winter, we welcome customers into our stores to explore the vibrant flavors and super-premium quality of Teavana teas through our handcrafted beverages. Teavana offers some of the highest-quality teas with amazing tastes, and we want to help customers discover their Teavana Time, their personal tea ritual.”
The Winterberry beverages join the selection of green, black, chai, herbal, white and oolong teas brewed hot or iced in stores by Teavana tea experts. For consumers looking to begin a green tea daily ritual, Winterberry is an ideal starting place, the company explains.
“Winterberry is a great way to get introduced to and enjoy green tea,” said Naoko Tsunoda, master teaologist of Teavana, in a statement. “We know from speaking with customers that many people know about the health benefits of green tea but are looking for a different, more appealing flavor profile. With this in mind, we created Winterberry — an invigorating green tea blended with sweet strawberry, pink grapefruit, citrus lemon and hibiscus. The green tea base is Chinese Xue Long from the famed Silver Needle cultivar from Fujian province.”
In addition to being offered in handcrafted beverages, Winterberry also is available as loose-leaf tea that can be brewed at home.
Consumers also can experience a variety of green teas this winter by going on a journey through Teavana’s “Green Tea Islands” inside stores to taste a curated selection of its 18 varieties of green tea. Once consumers have found their preferred green tea blend, Teavana invites them to share their discoveries and learn more about the brand through Twitter and Instagram using the hashtag #TeavanaTime.