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Home » Topics » Channel Strategies

Channel Strategies
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Sonic Cookie Jar Flavors

Top 2018 headline: SONIC releases Cookie Jar Shakes

Limited-offering shakes available in three varieties
April 23, 2018

As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.


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Island Time - Consumers are interested in handcrafted cocktails using fresh ingredients. This cocktail from Baileys is made with Baileys Almande, rum, coconut water, cinnamon syrup, lime juice and pineapple juice - Beverage Industry

Premiumization benefits on-premise channel

Premium spirits, local craft beers perform well on-premise
Amanda Del Buono
April 16, 2018
The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say
Read More

Nielsen CGA Announces Launch of Check-Level Data

New data program to provide transaction-level insights
April 13, 2018

Through their joint-venture, Nielsen, N.Y., and CGA Strategy, U.K., announced the launch of Check-Level Insights Pool (CLIP) data.


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Tetley Herbal Tea - Beverage Industry

Drug stores offer convenience, expertise

Herbal teas resonate during cold and flu season
Barbara Harfmann
March 13, 2018
Compared with an average month, consumers spend 42 percent more dollars on herbal tea with an immunity claim on the label
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Beyond the Pump - Coca Cola convenience store infographic - Beverage Industry

Infographic: Driving in-store traffic at convenience stores

The Coca-Cola Co. offers insights to bringing consumers in-store
February 15, 2018
Convenience store straffic declined 2.4 percent across Q1 and Q2 2017.
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Aldi Store - Beverage Industry

Dollar, limited-assortment retailers poised for growth

Private label plays strategic role for deep-discount retailers
jessica Jacobsen
Jessica Jacobsen
February 13, 2018
Limited-assortment stores, dollar stores and supercenters are the fastest-growing segments of the brick-and-mortar retail food industry.
Read More

Technomic, BMC release on-premise report

Report reviews drink sales in restaurant, bar business
January 12, 2018
Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.
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Fiji Bottles - Beverage Industry

Supermarket channel must adapt to appeal to consumers

Digital age being embraced by more traditional grocers
jessica Jacobsen
Jessica Jacobsen
January 9, 2018
Digital solutions like eCommerce click-and-collect models are offering more opportunities for supermarkets.
Read More
Uniquely J Badass Espresso - Beverage Industry

Private-label beverages performing well in changing marketplace

Jet.com launches new private-label brand, Uniquely J
Barbara Harfmann
December 13, 2017
Both non-alcohol and alcohol private-label beverages outperformed the industry overall.
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Unilever Community Coffee - Beverage Industry

Consumable eCommerce grows about 25 percent from 2015 to 2016

Click-and-collect, delivery models driving growth
Amanda Del Buono
December 11, 2017
Whether it’s Amazon’s acquisition of Whole Foods Market or Walmart’s acquisition of Jet.com, the growth and impact of grocery eCommerce has become ever more visible in the past few years.
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