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Home » Topics » Channel Strategies

Channel Strategies
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SONIC Red Bull

SONIC releases Red Bull Slushes for summer

Frozen beverages available for limited time
April 29, 2019

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.


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Game-of-Thrones-Pop-Up-Bar-Beverage-Industry.jpg

Pop-up bars, premiumization crucial for on-premise success

Nearly 80 percent of revenue in bars, restaurants from alcohol beverage sales
Barbara Harfmann
April 23, 2019
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.
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Encompass Technologies Direct-Store-Delivery (DSD) Solutions - Beverage Industry

Direct-store-delivery solutions help simplify delivery operations

Suppliers develop mobile, user-friendly software, hardware solutions
jessica Jacobsen
Jessica Jacobsen
April 16, 2019
Consumers’ acceptance of purchasing consumer packaged goods (CPGs) from a variety of retail outlets as well as their desire for more choice is not just impacting retailers but the entire distribution network as it looks to accommodate a much more diverse shopping universe.
Read More
Lavazza Cold Brew

Lavazza brings cold-brew varietal to US

Colombia blend available in Traditional Iced and Nitro Cold Brew formats
March 25, 2019

Lavazza, a brand of Turin, Italy-based Lavazza Group, launched a new cold-brew offering in the United States. Made from ¡TIERRA! Colombia, the cold-brew coffee features a unique blend characterized by a sweet and smooth taste and a rich body, it says. 


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CVS Drug Store - Beverage Industry

Drug stores offer consumers personalized product sets

Channel capitalizes on health, wellness attributes
Taylor Karg - Beverage Industry
Taylor Karg
March 19, 2019
As consumers seek out appropriate medical care, many are turning to drug stores to provide them with the necessary prescriptions and products to restore them back to optimal health.
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SPINS logo

SPINS, The Data Council expand partnership

Clients will be able to better react to market needs through expansion
March 12, 2019

Wellness-focused data technology company SPINS, Chicago, and The Data Council, a provider of verified and standardized product data and images, announced their expanded partnership, which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution, the companies say.


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Tom Harrington, chief executive officer for Cott Corporation. - Beverage Industry

Cott Corporation sees bright future with HOD water

Cott’s services business reaches 2.5 million customers
jessica Jacobsen
Jessica Jacobsen
February 21, 2019
Given the volume growth of packaged water, beverage manufacturers have taken notice of how consumers are reaching for hydration beverages over sweeter options, prompting them to rethink their own portfolios. This shifting sentiment caught the attention of Cott Corporation, thereby paving the way for the beverage manufacturer to create a new identity for itself.
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Report details trends impacting on-premise channel

Specialty drinks, Italian wines gain menu placements
February 11, 2019

Technomic's “On-Premise Intelligence Report,” developed with New York-based Beverage Marketing Corporation, examines trends in the on-premise market as consumers' demands for quality, variety and authenticity increase and their flavor preferences shift.


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ALDI Fresh Produce - Beverage Industry

Limited-assortment, discount stores performing well

Channel outpacing retail food as a whole
Taylor Karg - Beverage Industry
Taylor Karg
February 1, 2019
Dollar and limited-assortment stores are upgrading their offerings and allowing consumers to “save that money” when shopping for consumables.
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John Butcher Caribou Coffee CEO

Caribou Coffee names new CEO

John Butcher adds top executive role with foodservice company
January 22, 2019

Minneapolis-based Caribou Coffee, a subsidiary of JAB Holding Co., announced that John Butcher has been appointed president and chief executive officer. Butcher has served as president of Caribou Coffee since joining the company in June of 2017. 


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