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Home » Topics » Channel Strategies

Channel Strategies
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Central Perk Friends Coffee and Tea

‘Friends’ beverages launch at Coffee Bean & Tea Leaf shops

Central Perk Coffee and Tea products commemorates shows 25th anniversary
July 23, 2019

The Coffee Bean & Tea Leaf, Los Angeles, has partnered with Warner Bros. Consumer Products to celebrate the 25th anniversary of the TV series “Friends.” To commemorate the milestone, The Coffee Bean & Tea Leaf collaborated with Warner Bros. to create special-edition Central Perk Coffee and Central Perk Tea products, named after the show's legendary coffee shop. The Friends-inspired coffee products now are available for purchase online and will be available in retail stores starting July 31 through the end of summer.


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Anheuser-Busch InBev PureDraught

AB InBev rolls out PureDraught System

One-way keg technology keeps beer fresher longer, reduces carbon footprint
July 17, 2019

Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.


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Planet Smoothie Dragon Fruit Smoothies - Beverage Industry

Foodservice operators offering authentic experience

Health and wellness driving beverage innovations
Jason O'Connell
July 17, 2019
More adventurous consumers are demanding luxurious, upscale offerings or traditional favorites offered in new ways.
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Hendricks Midsummer Solstice Gin - Beverage Industry

New mixology trends fuel the cocktail experience

Mixologists formulating with unique ingredients
Taylor Karg - Beverage Industry
Taylor Karg
July 2, 2019
As the beverage industry progresses, a cocktail isn’t just a cocktail and a bartender isn’t just a bartender anymore.
Read More
New Grist Gose-style - Beverage Industry

Sour beers help market reach more consumers

Millennial consumers, on-premise will help niche beer style’s growth
jessica Jacobsen
Jessica Jacobsen
June 28, 2019
As beer drinkers look for new, flavorful options, analysts note that sour beers are delivering on that need state.
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Coca-Cola Vending Machine - Beverage Industry

Technology, healthy lifestyles shape vending channel

Beverage companies utilize latest technology to reach younger consumers
Stephanie Cernivec
June 27, 2019
Increased data proliferation allows vendors to personalize the vending experience for consumers and — from an operational standpoint — track which products are most popular where and respond accordingly.
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Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales
Barbara Harfmann
May 28, 2019
To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.
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PepsiCo Digital Lab

PepsiCo Foodservice launches Digital Lab

Platform provides operators solutions for digital, online needs
May 20, 2019

PepsiCo Inc., Purchase, N.Y., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best-suited for their specific digital and online needs. Digital Label is powered by extensive proprietary and syndicated research into restaurant and food ordering interactions as part of the consumer digital journey, the company says.


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SONIC Red Bull

SONIC releases Red Bull Slushes for summer

Frozen beverages available for limited time
April 29, 2019

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.


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Game-of-Thrones-Pop-Up-Bar-Beverage-Industry.jpg

Pop-up bars, premiumization crucial for on-premise success

Nearly 80 percent of revenue in bars, restaurants from alcohol beverage sales
Barbara Harfmann
April 23, 2019
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.
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