7-Eleven stores celebrate the most cheugy season of all
Convenience store releases seasonal beverages
(Image courtesy of 7-Eleven)
7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.
Popularized by Gen Z, cheugy (pronounced chew-gee) is a term used to describe something that was once on trend but now, not so much. In the spirit of embracing just a little bit of the cheugyness that is the Pumpkin Spice Latte, 7-Eleven is offering two limited-edition pumpkin-flavored coffee drinks this season: Fall Pumpkin Coffee or the OG Pumpkin Spice Latte, which are available now at participating 7-Eleven stores nationwide.
“Though it may be considered ‘cheugy,’ Pumpkin Spice is one of our most popular flavored hot beverages each year,” said Marissa Jarratt, 7-Eleven senior vice president and chief marketing officer, in a statement. “This fan-favorite drink is so much more than your typical beverage; The Pumpkin Spice Latte is filled with fond memories for our customers of a crisp fall night, a first date at a pumpkin patch, or even a family bonfire in matching flannel shirts. We're delighted to continue and fuel our customers' love for the Pumpkin Spice Latte, no matter how cheugy it may be.”
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