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Beverage NewsChannel StrategiesBottled Water

Primo Water announces acquisition of Earth2O

Acquisition will add approximately 9,000 customers to North American network

Primo Water Logo
July 19, 2021

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly owned subsidiary of Primo, substantially acquired all of the assets of The Sweetwater Co. Inc., doing business as Earth2O. The bottled water company is based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon's Cascade Range.

Earth2O manufactures and distributes spring water to residential and retail accounts in Oregon and the Pacific Northwest. The company was founded in Culver, Ore., in 1991 and sources water in the Cascade Mountains. The acquisition will add approximately 9,000 customers to PWNA, strengthening PWNA's footprint in the Pacific Northwest.

Customers of Earth2O will continue to be offered Earth2O products and soon will be able to enjoy Sierra Springs, the Primo water brand in the region ― plus, they will have the ability to select additional products for their orders, including sparkling water beverages from Sparkling Ice and other premium water products.

“Earth2O shares our focus on offering high-quality products and delivering superior customer service in a way that aligns with our core values of sustainability, healthy living and giving back to our communities,” said Tom Harrington, CEO of Primo Water Corp., in a statement. “The addition of Earth2O expands the Primo footprint and customer density in the Pacific Northwest and furthers our vision of providing pure-play water solutions whenever, wherever and however our customers want them. We are excited to welcome Earth2O customers and associates to our family.”

KEYWORDS: direct-to-consumer (DTC) mergers and acquisitions Primo Water Corporation

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