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Home » Topics » Channel Strategies

Channel Strategies
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GatoradeMidnightIce_900.jpg

7-Eleven to release limited-edition Gatorade variety

New Midnight Ice available at 7-Eleven, Speedway and Stripes stores
Staff Beverage Industry
May 8, 2024

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.


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Powered By Gopuff.jpg

Gopuff unveils Powered by Gopuff platform

Platform enables brands to fulfill instant delivery from eCommerce websites
Staff Beverage Industry
April 17, 2024

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.


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ZOA 7-Eleven.jpg

ZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor

Energy drink brand adds Mango Splash to lineup
Staff Beverage Industry
April 15, 2024

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.


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Servers behind the bar

On-premise operators see promise with alcohol deliver models

Inflation weighs on consumers’ on-premise dollars
Sabetta-Lauren.jpg
Lauren Sabetta
April 4, 2024

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.


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Dollar General
Channel Strategies

Price, growing assortment drives interest in drug, dollar stores

Convenience fuels drug channel interest, while low prices entice dollar channel interest
Chloe Alverson
Chloe Alverson
February 22, 2024

Inflation has accelerated the trend of higher-income consumers shopping at dollar stores, experts report.


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ReserveBar deliverycom

ReserveBar, delivery.com enter strategic partnership

Agreement will expand reach of delivery.com’s beverage alcohol segment
Staff Beverage Industry
January 25, 2024

New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 


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Technomic reveals global beverage category insights

New study identifies what’s next for the competitive global beverage category
Staff Beverage Industry
January 18, 2024

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.


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CocaColaLeaderLab.jpg

Coca-Cola Leader Lab helps address issues facing foodservice

New program free to all foodservice, on-premise partners
Staff Beverage Industry
January 17, 2024

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.


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WSWA_Logo.jpg

WSWA alcohol shipping study shows 25% of adults report no ID checks

Survey conducted with Morning Consult contacted 2,200-plus U.S. adults
Staff Beverage Industry
January 10, 2024

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.


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supermarket check out
Channel Strategies

Inflationary trends, consumer behavior continues to impact grocery channel

Grocers embrace omnichannel shopping to offer convenience
Sabetta-Lauren.jpg
Lauren Sabetta
January 3, 2024

As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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