Channel Strategies

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As we quickly approach another Fourth of July holiday, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars. In a Q&A with Beverage Industry, Kristine Joji at Insite AI offers some insights with how brand owners can position themselves to stay competitive in today’s beverage alcohol market.

Experts note how the direct-to-consumer channel is impacting beverage categories and sales.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

Inflation has accelerated the trend of higher-income consumers shopping at dollar stores, experts report.

New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.