Ahead of National Champagne Day, Beverage Industry chatted with Geraud Leclercq, vice president of marketing at Folio Wines, which oversees the Piper-Heidsieck, Reims, France, portfolio.
Generally well-liked by a broad range of consumers, experts highlight how formulators are balancing classic flavors’ sweet profiles with functionality as taste remains king.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
For those in the food and beverage manufacturing business, AI can be found in different arenas. Yet, when put in use, research shows that consumers want to know.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.