Beverage Industry Top Stories

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Consumers’ perception of protein continues to evolve with the use of protein-fortified drinks extending beyond traditional sports occasions.

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

With wine capturing high eCommerce user penetration in the past couple of years, experts examine the demographic factors and consumer behavior driving online wine purchases.

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.

Driven by opportunity and a belief that strong community, family and friends are paramount to leading a purposeful life, Golden Eagle Vodka’s Co-Founder and CEO Dakota Blaze Rader shares how the brand aims to reinvigorate the premium vodka segment by blending American heritage with modern luxury.