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Home » performance beverages

Articles Tagged with ''performance beverages''

sports drink market
Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends
Barbara Harfmann
April 21, 2020
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
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sports powders are gaining momentum
R&D

Innovative beverage formulations benefit the body

Consumers demand nutrition for muscles, bones, joints
Sarah Graybill
Sarah Graybill
April 12, 2020
As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.
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Celsius Grapefruit Melon

CELSIUS Grapefruit Melon Green Tea

March 17, 2020

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.


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OWYN’s non-dairy Kids Milk line
Up Close With

OWYN powers market with plant-based, vegan lineups

New 30G Elite RTD for post workout recovery to launch in June
Barbara Harfmann
March 12, 2020

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.


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Ascent Recovery Water

Ascent Recovery Water

February 20, 2020

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says. 


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Ignite ZRO

Ignite Beverages releases performance beverage line

ZRO available in 4 flavors: BlueRasp BILZ, Peach Crisp, Purely Passion and TartBreaker
February 18, 2020

Vaughan, Ontario-based Ignite Beverages Inc., a subsidiary of Ignite International Brands Ltd., announced the addition of ZRO, a performance beverage, to its expanding portfolio. The new release is on the heels of unveiling its vodka and pH9 alkaline water products.


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NOCCO Miami

NOCCO Miami Strawberry

February 14, 2020

Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.


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Roar Beverages

ROAR Beverages innovates products for today’s hustling consumers

Functional, organic beverage company expands with kids, drink mix lines
jessica Jacobsen
Jessica Jacobsen
February 5, 2020
With women accounting for more than 50 percent of the population, some beverage-makers have recognized the importance of developing products that speak to such a vast consumer base
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POWERADE & POWERADE ULTRA

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.


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28 Black Energy Drink

28 Black

January 29, 2020

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.


Read More
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