Articles Tagged with ''performance beverages''

 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  

 In the “Schoolhouse Rock!” episode “The Energy Blues,” an animated globe sang “Sometimes I think I’m runnin’ out of energy.”  

Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.

Nth Degree Innovations Inc. launched a line of performance drinks with a low glycemic index.

Beverages have become more than just a source of refreshment. Consumers also are turning to beverages for functional benefits. Sports drinks as well as energy drinks and shots have become a source to provide a variety of functionalities.“There are quite a number of functional benefits that consumers are looking for with energy drinks and shots besides [an energy] boost,” says Garima Goel Lal, senior analyst at Mintel International, Chicago.