Articles Tagged with ''performance beverages''

Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.

Kemin Industries Inc. launched AssuriTea Sport, a water-extracted proprietary formula of diverse polyphenols that works as a recovery ingredient for athletes and other active individuals.

Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.

 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  

 In the “Schoolhouse Rock!” episode “The Energy Blues,” an animated globe sang “Sometimes I think I’m runnin’ out of energy.”  

Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.

Nth Degree Innovations Inc. launched a line of performance drinks with a low glycemic index.

Beverages have become more than just a source of refreshment. Consumers also are turning to beverages for functional benefits. Sports drinks as well as energy drinks and shots have become a source to provide a variety of functionalities.“There are quite a number of functional benefits that consumers are looking for with energy drinks and shots besides [an energy] boost,” says Garima Goel Lal, senior analyst at Mintel International, Chicago.