Performance beverages - Articles - Page 9

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

July 23, 2020

The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery

June 24, 2020

As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Up Close With

Numi Organic Tea sources the right spices worldwide

Company helps tea farmers build wells through Together for H2OPE project

Barbara Harfmann

May 5, 2020

Born in Baghdad, Iraq, Ahmed Rahim, his older sister Reem Hassani and their family fled to Cleveland when they were ages three and five, respectively, to escape the social injustice of Saddam Hussein.

Talking Rain Elevate (TRE)

April 27, 2020

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water.

Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends

Barbara Harfmann

April 21, 2020

Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.

R&D

Innovative beverage formulations benefit the body

Consumers demand nutrition for muscles, bones, joints

Sarah Graybill

April 12, 2020

As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.

CELSIUS Grapefruit Melon Green Tea

March 17, 2020

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

Up Close With

OWYN powers market with plant-based, vegan lineups

New 30G Elite RTD for post workout recovery to launch in June

Barbara Harfmann

March 12, 2020

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.

Ascent Recovery Water

February 20, 2020

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says.