Articles Tagged with ''performance beverages''

BODYARMOR LYTE Sports Drink, Carrie Underwood enter equity partnership

Music artist stars in brand’s 1st national TV campaign

January 11, 2021

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood.

X2 Performance Drinks

December 29, 2020

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.

G.O.A.T. Fuel partners with GNC

Energy drink developed by NFL Hall of Famer Jerry Rice

December 28, 2020

G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.

R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality

Sarah Graybill

September 24, 2020

As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

Jessica Jacobsen

July 23, 2020

The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery

June 24, 2020

As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Up Close With

Numi Organic Tea sources the right spices worldwide

Company helps tea farmers build wells through Together for H2OPE project

Barbara Harfmann

May 5, 2020

Born in Baghdad, Iraq, Ahmed Rahim, his older sister Reem Hassani and their family fled to Cleveland when they were ages three and five, respectively, to escape the social injustice of Saddam Hussein.

Talking Rain Elevate (TRE)

April 27, 2020

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water.

Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends

Barbara Harfmann

April 21, 2020

Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks.

Articles Tagged with ''performance beverages''

BODYARMOR LYTE Sports Drink, Carrie Underwood enter equity partnership

X2 Performance Drinks

G.O.A.T. Fuel partners with GNC

Consumers demand higher performance from beverages

Loyalist help energy drinks continue growth patterns

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

Numi Organic Tea sources the right spices worldwide

Talking Rain Elevate (TRE)

Sports and protein drinks experience modest growth

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