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Home » performance beverages

Articles Tagged with ''performance beverages''

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AMIN.O. ENERGY + ELECTROLYTES Orange Blast

December 27, 2021

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast. 


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natural caffeine from green tea
Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand
jessica Jacobsen
Jessica Jacobsen
November 16, 2021
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.
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Performance beverages
R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages
Taylor Karg - Beverage Industry
Taylor Karg
September 29, 2021
Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.
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MTN DEW GAME FUEL CouRageous Sherbet
Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories
jessica Jacobsen
Jessica Jacobsen
July 20, 2021
In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.
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caffeinated sports drinks
Category Focus

Functional, plant-based ingredients boost sports, protein drinks’ growth

Performance beverages broaden functionality with new releases
Stephanie Cernivec
April 22, 2021
Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.
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Powerade

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.


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GoodSport

GoodSport turns to milk to deliver effective hydration

Sports drink brand uses patent-pending formula, process to utilize milk in formulation
March 10, 2021

Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.


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HOIST packaging

HOIST unveils new packaging for sports drink line

Label highlights clinical trial results
March 4, 2021

HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 


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BODYARMOR EDGE

BODYARMOR releases caffeinated sports drink

BODYARMOR EDGE available nationwide in 4 flavors
February 3, 2021

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.


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Vita Coco Boosted

Vita Coca Boosted

February 1, 2021

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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