Performance beverages - Articles - Page 8

Between Drinks

Managing Editor Barbara Harfmann bids adieu to Beverage Industry

A reflection on some of stories that resonated

April 18, 2022

After seven years with Beverage Industry, Managing Editor Barbara Harfmann is moving on to Dairy Foods. She reflects on some of the stories she was privileged to tell, including BodyArmor and Goose Island, and the chance to highlight women-founded brands such as Hint and Lone River Beverage Co.

MTN DEW GAME FUEL, Dr Disrespect partner for limited-edition beverage launch

Championship Citrus Cherry available on GameFuel.com

April 7, 2022

MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.

Sergiño Dest Signs with BioSteel

Sports drink also official sponsor of U.S. Soccer

April 6, 2022

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.

R&D Feature

Sports recovery, bone and joint health meets needs of mindful consumer

Sports nutrition market due to reach $47B by 2027

Barbara Harfmann

March 23, 2022

The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.

AMIN.O. ENERGY + ELECTROLYTES Orange Blast

December 27, 2021

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast.

Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand

Jessica Jacobsen

November 16, 2021

When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.

R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages

Taylor Karg

September 29, 2021

Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Category Focus

Functional, plant-based ingredients boost sports, protein drinks’ growth

Performance beverages broaden functionality with new releases

Stephanie Cernivec

April 22, 2021

Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch

April 13, 2021

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

Articles Tagged with ''performance beverages''

Managing Editor Barbara Harfmann bids adieu to Beverage Industry

MTN DEW GAME FUEL, Dr Disrespect partner for limited-edition beverage launch

Sergiño Dest Signs with BioSteel

Sports recovery, bone and joint health meets needs of mindful consumer

AMIN.O. ENERGY + ELECTROLYTES Orange Blast

Rowdy Energy delivers better-for-you alternative to consumers

Consumers incorporate performance beverages into their everyday routines

Energy market thrives during pandemic

Functional, plant-based ingredients boost sports, protein drinks’ growth

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

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