Articles Tagged with ''performance beverages''

Austin, Texas-based Nutrabolt, a global active health and wellness company, announced the addition of Chief Marketing Officer Robert Zajac, and Chief Growth Officer, Sabba Naserian to its executive team. Each highly accomplished leader takes a results-driven approach to innovation, and plays an integral role in pushing the company to its next phase of success, it says.

As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.

A-GAME Beverages Inc. offers its same-named new, premium natural hydration sports drink. 

John Fieldly, CEO of Celsius Holdings Inc., has seen the company not only produce clinically backed energy drinks that today’s consumers demand, but also demonstrates the discipline to produce a true return on investment to shareholders.

Optimum Nutrition (ON), a brand of Glanbia Performance Nutrition, announced the launch of its new Gold Standard Protein Shake.

Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.

GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft.