Articles Tagged with ''performance beverages''

Planet Blue Beverage Inc. introduced a line of Pro Motion Thirst Quencher sports drinks.

As beverage-makers continue to develop new products to meet consumers’ needs, health and wellness has become a built-in expectation.

Celsius Holdings Inc., Boca Raton, Fla., announced a partnership agreement with the National Association for Fitness Certification (NAFC).

Water Sensations added two new varieties to its line of clear liquid concentrates.

Recently, more and more evidence has highlighted the effect of certain vegetables, including red beet, on nutrition and athletic performance through the beneficial effects of nitrate supplementation.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.

Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.

Kemin Industries Inc. launched AssuriTea Sport, a water-extracted proprietary formula of diverse polyphenols that works as a recovery ingredient for athletes and other active individuals.

Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.