Articles Tagged with ''performance beverages''

Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

Planet Blue Beverage Inc. introduced a line of Pro Motion Thirst Quencher sports drinks.

As beverage-makers continue to develop new products to meet consumers’ needs, health and wellness has become a built-in expectation.

Celsius Holdings Inc., Boca Raton, Fla., announced a partnership agreement with the National Association for Fitness Certification (NAFC).

Water Sensations added two new varieties to its line of clear liquid concentrates.

Recently, more and more evidence has highlighted the effect of certain vegetables, including red beet, on nutrition and athletic performance through the beneficial effects of nitrate supplementation.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.