Articles Tagged with ''performance beverages''

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments. 

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.