Articles Tagged with ''performance beverages''

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.

Be LOVE announced the launch of its signature hydration drinks available in three flavors: Orange Blossom, Citrus Zest and Berry Bliss.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.

Throne SPORT COFFEE, created by beverage industry veteran Michael Fedele in partnership with pro football quarterback Patrick Mahomes, announced the launch of its first new flavor: Mint Mocha.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.