Articles Tagged with ''performance beverages''

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.

Throne SPORT COFFEE, created by beverage industry veteran Michael Fedele in partnership with pro football quarterback Patrick Mahomes, announced the launch of its first new flavor: Mint Mocha.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.