Performance beverages - Articles - Page 7

Muscle Milk, Candace Parker partner for Own Your Strength campaign

Lifting Project cause-based initiative helps make fitness more accessible

May 2, 2022

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.

Category Focus

Sports and protein drinks adapt to the market alongside functional beverages

Low- and no-calorie releases driving innovation in sports and protein drinks

Lauren Sabetta

April 27, 2022

As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.

Between Drinks

Managing Editor Barbara Harfmann bids adieu to Beverage Industry

A reflection on some of stories that resonated

Barbara Harfmann

April 18, 2022

After seven years with Beverage Industry, Managing Editor Barbara Harfmann is moving on to Dairy Foods. She reflects on some of the stories she was privileged to tell, including BodyArmor and Goose Island, and the chance to highlight women-founded brands such as Hint and Lone River Beverage Co.

MTN DEW GAME FUEL, Dr Disrespect partner for limited-edition beverage launch

Championship Citrus Cherry available on GameFuel.com

April 7, 2022

MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.

Sergiño Dest Signs with BioSteel

Sports drink also official sponsor of U.S. Soccer

April 6, 2022

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.

R&D Feature

Sports recovery, bone and joint health meets needs of mindful consumer

Sports nutrition market due to reach $47B by 2027

Barbara Harfmann

March 23, 2022

The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.

AMIN.O. ENERGY + ELECTROLYTES Orange Blast

December 27, 2021

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast.

Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand

Jessica Jacobsen

November 16, 2021

When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.

R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages

Taylor Karg

September 29, 2021

Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.