Articles by Staff Beverage Industry

Saint James Iced Tea is introducing new 100% recyclable aluminum bottles nationwide, complementing its existing Tetra Pak packaging.

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

The name change reflects Sazerac Co.’s vision for the future of Irish Whiskey — the art and science of blending, innovation and respect for Sligo’s rich heritage.

As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic. 

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 

Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.

Prost Brewing Co., Denver, announced its plans to open its fifth biergarten in Wheat Ridge, Colo., in early 2026. This expansion is part of Prost’s steady, intentional growth across Colorado.

Molson Coors Beverage Co., Chicago and Montreal, announced that after 28 years in the beer industry, including more than six years as president and CEO, Gavin Hattersley has informed the company and the Board of Directors that he intends to retire from the company and as a member of the board, in each case, by Dec. 31, 2025.