Articles by Staff Beverage Industry

Sparkling beverage brand Spindrift, Newton, Mass., announced a partnership with Patricof Co, bringing a roster of high-profile professional athletes on board as investors at Spindrift.

Hampton Water, the premium rosé brand, is raising a glass to creativity, community, and culture with the launch of its inaugural Artist Series. To launch the series, Hampton Water partnered with renowned New York City based visual artist Cey Adams.

Shiner Bock released its Shiner Shandy Lemonade Variety Pack. The Shiner Shandy Lemonade Variety Pack, made with real lemonade, features flavors including consumer-favorite Lemonade and two new refreshing flavors, Mango and Raspberry, it says.

CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.

Red Bull is launching a limited-edition can honoring two legendary dancers, Marlee Hightower and David “The Crown” Stalter Jr. who will be competing in the Red Bull Dance Your Style National and World Final, respectively. 

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. 

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 

Mountain Dew, a brand of PepsiCo, Purchase N.Y., announced the launch of Thirst Guards to bring ice-cold refreshment directly to consumers at key lake destinations nationwide. 

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.

This partnership builds on Coca-Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of Coca-Cola with the epic storytelling of Disney and “Star Wars.”