Articles by Staff Beverage Industry

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.

STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.

Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.

Consumers have the chance to win an exclusive, once-in-a-lifetime experience to watch the Green Bay Packers play the Chicago Bears on Nov. 17 with Simone Biles, whose husband plays for the Chicago Bears and formerly played for the Packers.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report.