The Original Donut Shop announced its latest flavor innovation: The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup pod. 

Featuring notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts toaster pastries in every cup, the new flavor innovation can be enjoyed hot or iced with any Keurig brewer, it says.

To celebrate the collaboration, The Original Donut Shop will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on Dec. 27. Hosting a Fan Fest activation on-site, the brand will be giving away iced and hot coffee samples for attendees. And, for those who forgot their clear bag at home, attendees can upgrade to a new stadium-compliant clear bag with customizable patches and charms that add a playful, collectible twist to your game-day style. Consumers also can follow the brand’s social channels for exciting updates and to learn how to enter a ticket sweepstakes for a chance to attend the game.

“We’re excited to bring this new uniquely delicious coffee to our lineup and can’t wait to celebrate its debut in-person at this year's Pop-Tarts Bowl,” said Ariana Pickering, brand manager at Keurig Dr Pepper, in a statement. “We are honored to collaborate with a brand as iconic as Pop-Tarts and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup.”

The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon K-Cup pod is currently available for purchase exclusively online at Keurig.com, and coming soon to Walmart.com and Amazon.