Articles by Staff Beverage Industry

The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says. 

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes and values of today’s cola lovers, it says. 

Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney. 

Sparkling Ice announced a limited-time collaboration with mini-cans featuring Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice cube for two new flavors: Mandarin and Orange Cream. 

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

O’Neill Vintners & Distillers, Larkspur, Calif., a certified B Corporation, entered the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer, it says.

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.