Articles by Staff Beverage Industry

Celebrating the James B. Beam Distilling Co.’s 230th anniversary, Jim Beam released a limited-time offer package: the Beam Pin Bottle.

Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

Ahead of this Halloween season, Fanta, Universal Pictures and Blumhouse are delivering chills and thrills with a global partnership which sees five horror icons come together for the first time in the ultimate Halloween lineup.

NHL defenseman Tyson Barrie announced his retirement from professional hockey after 14 seasons. Now, Barrie has launched Chilly Ones Beer, a premium beverage brand built around the spirit of community and good times, it says.

Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana to launch Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks. 

Keurig Dr Pepper (KDP), Burlington Mass., and Frisco, Texas, and JDE Peet's, Amsterdam, announced they have entered into a definitive agreement under which KDP will acquire JDE Peet's in an all-cash transaction. 

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.