Articles by Staff Beverage Industry

Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.

This Father’s Day, HARD MTN DEW is celebrating by giving consumers the chance to secure the title by offering them a chance to “adopt” a can of the flavored malt beverage.

Providence, R.I.-based ISCO Spirits, a portfolio of sustainably sourced creative spirits, announced the debut of its first-ever Pizza Vodka.

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.

In a statement, Troy Taylor, chairman and CEO of Coke Florida, noted the facility is a culmination of promises made, promises kept.

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.

The beverage alcohol industry experienced a mixed 2024 with global beverage alcohol volume down 1% but value up 1%, according to data from beverage and alcohol data and insights leader IWSR.

Brown-Forman Corp., Louisville, Ky., announced the successful completion of its Request for Proposal (RFP) process for portfolio distribution in select markets across the United States. The company named new distributors for 13 markets.

Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.