Articles by Staff Beverage Industry

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

Ingredient suppliers announced new investments that are supporting beverage new product development.

The Food Production Solutions Association (FPSA) announced two major philanthropic campaigns that will reach their crescendo at The Equipment, Automation and Technology Show for Food & Beverage (EATS).

BACARDÍ Rum is back this year with another Halloween release, the brand’s limited-edition skeleton bottle, designed with bone-chilling detail throughout the body of the bottle.

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.