Articles by Staff Beverage Industry

Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.

Skrewball Peanut Butter Whiskey, a brand of Pernod Ricard USA, New York, announced a partnership with rapper Yung Gravy to “Skrew the usual” holiday traditions. For a limited time, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, “because nothing screams holiday tradition more than mom’s turkey baster.”

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes. 

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.

The winner will be selected based on submissions scored on authenticity, originality and desperation for a true vacation away from family drama, the company says.

Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.

Lifeway Foods Inc., Morton Grove, Ill., announced that its Board of Directors has rejected the unsolicited proposal made Sept. 23, by Danone North America PBC to acquire all the shares of Lifeway that it does not already own for $25 a share.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938.