Articles by Staff Beverage Industry

Cutwater launched its new Red, White & Blue Cocktail Pack, a limited-edition release of tropical rum-based cocktails. 

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.

“Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. 

Bolthouse Farms, Bakersfield, Calif., and iconic chile-lime seasoning brand Tajín, Houston, Texas, have teamed up to deliver the limited-edition Mangonada Smoothie with Tajín.

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says. 

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says.