Articles by Staff Beverage Industry

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.

ITO EN Ltd. announced a special limited-edition Oi Ocha bottle featuring its All-Star Global Brand Ambassador Shohei Ohtani of the Los Angeles Dodgers.

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.

Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. 

7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.

Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Seagram’s Escapes is debuting a sleek new slim can design for fan-favorite flavors, as well as less sugar in select varieties.