Articles by Staff Beverage Industry

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.

Odwalla, the juice and smoothie brand founded in 1980, announced a major retail expansion into more than 400 grocery stores.

The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states. 

For the third consecutive year, wine brand 19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of Universal Monsters wines just in time for Halloween.

The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans.

RC Cola is making a bold return to the spotlight with its first advertising campaign in 40 years, it shares.

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

poppi Cream Soda initially launched as a limited-time offering but quickly came to be one of the brand’s fastest-selling SKUs, the company says. 

Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says.