Articles by Staff Beverage Industry

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 

Real Ale Brewing Co. is partnering with Feeding Texas to support Texans experiencing food insecurity this holiday season by designing a limited-release version of its popular Axis IPA with a camo design.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

Canela Media announced the launch of Sprite’s new holiday campaign, bringing Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity.

The Original Donut Shop announced its latest flavor innovation: The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup pod. 

Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season as well as its rotating Perpetual Exploration variety 12-pack.

This holiday season, Champagne house Piper-Heidsieck debuts its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.

Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, a beverage line inspired by the iconic Airheads candy. 

Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co.