Articles by Staff Beverage Industry

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

Pepsi announced the official launch of Pepsi Prebiotic Cola nationwide, marking the legacy cola’s introduction of prebiotic fiber.

Rémy Martin announced the release of two new V.S.O.P This Is My City Limited-Edition bottles celebrating Miami and Los Angeles, highlighting the distinct cultural influence and creative spirit of each city. 

Crimson Wine Group Ltd., and Purple Brands announced that Crimson Wine Group has acquired the critically acclaimed Raeburn wine brand from Purple Brands.

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.

The influence and demand for tropical flavors remains ever present in the food and beverage market; however, formulators must tackle cost and supply chain variables to deliver products that consumers want and can afford.

Dutch Bros Inc., a quick service beverage brand, is bringing the flavors customers love to more places with its Dutch Bros at home assortment.