Articles by Staff Beverage Industry

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and Manna Tree Partners (Manna Tree), who will continue on as minority shareholders in Generous Brands.

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.

The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.

The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says. 

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes and values of today’s cola lovers, it says. 

Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney. 

Sparkling Ice announced a limited-time collaboration with mini-cans featuring Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice cube for two new flavors: Mandarin and Orange Cream. 

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.